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Store Hours: Mon.-Fri. 9am-8pm, Sat. 9am-5pm

 

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We're Hiring

Are you passionate about cycling? Do you enjoy sharing this love with others? We may have the perfect job for you! Contact us today!

We Carry Electra Bicycles

We carry Electra bicycles.

We Carry Trek Bicycles!

Get Out And Ride With Giant Bicycles

Find your fitness with our selection of Giant fitness bikes. Discover the open road with Giant's road bikes!
See our selection of Giant's Anyroad bicycles! See our selection of Giant cruisers! See our selection of bicycle accessories.

Affordable, Professionally Assembled Bicycles And More!

There's nothing like a fun bicycle ride to make your day!
If you're looking for a new bicycle, you're in the right place. Our store is full of affordable bikes and every one is professionally assembled, ready to ride and guaranteed. Browse our online selection here and swing by our store for a test ride!
See our cycling clothing and accessories! See our bicycles! Learn more about our bicycle repairs!
There are certain niceties that make cycling even more fun, like a helmet, an easy-to-use tire pump and a bottle for staying hydrated. Come see our sweet selection and enjoy your ride even more!
Whether you want to cruise along scenic bike paths, ride to work or pedal for fun and fitness, we've got a wide selection of affordable bicycles and we'll help you find the perfect one! All our bicycles are assembled by professional mechanics and we're here to help with any adjustments you need. Already have a bike? Check out all the services we offer!

The Best From Trek And Bontrager!

We've got the best bicycles, helmets and accessories from Trek and Bontrager!
We proudly offer the ultimate selection of Trek and Bontrager products, plus purchasing options too. Dive into our catalog to conveniently shop for the best from the world's top brands. Below are a few of our most requested bicycles, accessories and services.
See our cycling clothing and accessories! See our bicycles! Learn more about our bicycle repairs!
Cycling is more fun with the right gear. Be sure you're riding on quality tires, wear a comfortable, safe helmet, and carry tasty energy food and drink on your rides! Whether you enjoy off-road adventures, the freedom of the open road or simply cruising around the neighborhood, we've got the right bike for you!  Our service department does it all. From basic tune ups, to complete overhauls, to small and large upgrades, we'll make your bicycle ride better than ever!

Hydrate Better With Skratch Labs!

Hydrate better with Skratch Labs!Skratch Labs takes a refreshing approach to cycling hydration and nutrition with delicious, simple and natural ingredients packed with everything you need to ride your best. Pick up their drink mixes or their cookbook and start actually enjoying your energy food!

Think Of NiteRider Lights As Necessities Not Accessories!

We’re your NiteRider bicycle lighting headquarters!

While everybody knows that cycling lights are great for nighttime use, the lighting experts at NiteRider actually design all their great bike headlights and taillights with daytime safety in mind, too. More and more cars and motorcycles have daytime running lights to increase their visibility. Well, bicycle lights work just like that! So stay safe by picking out a great NiteRider lighting setup from our wide selection and using it night and day!

Synchrony Financing

Special Financing Available

Get There With A Hollywood Rack!

Get a Hollywood car rack and go explore!
With a wide selection to fit any vehicle, Hollywood Racks has a rack for every cyclist. Whether it's a rugged trunk-mount rack, roof rack or versatile fork mount, we'll help you find the right Hollywood rack to get your adventures started!

We've Got Oakley!

Put on some Oakley shades and explore the world!

Grab your helmet, your bike, your Oakley glasses and go explore! Stylish, functional and tough, they look great and protect to the max in every situation. Come by today and pick out a pair of shades from our collection of fine Oakley cycling eyewear! 

 

Feature Items

Horizon Fitness Elite R7 Recumbent Bike
Horizon Fitness Elite R7 Recumbent Bike
$1,029.00
$1,399.00

Product Description When you’re looking for a low-impact yet high-performance workout, the Elite R7 recumbent bike is a perfect choice. It is easy to… [more]

Schwinn Fitness Journey 2.5 Recumbent Bike
Schwinn Fitness Journey 2.5 Recumbent Bike
$499.00
$799.00

Product Features 29 programs (12 profile; 9 heart rate control (4 Beginner; 4 Advanced; 1 Custom); 4 custom user defined; 2 fitness tests (1… [more]

HCI PhysioStep MDX
HCI PhysioStep MDX
$2,999.00
$3,499.00

The PhysioStep MDX gives you an easy & effective low – impact total body cardio workout and combines a stable & stress free recumbent sitting… [more]

Schwinn Fitness Journey 1.0 Upright Bike
Schwinn Fitness Journey 1.0 Upright Bike
$299.00
$499.00

Product Features 22 programs (9 profile; 8 heart rate control (4 Beginner; 4 Advanced); 2 custom user defined; 2 fitness tests (1 Beginner; 1… [more]

Horizon Fitness Evolve 5 Elliptical
Horizon Fitness Evolve 5 Elliptical
$1,399.00
$1,799.00

Product Description Take the next step with the Evolve 5. When you’re ready to get more serious with your training, the heavy flywheel, expansive… [more]

Horizon Fitness Elite E7 Elliptical
Horizon Fitness Elite E7 Elliptical
$1,399.00
$2,099.00

The Elite E7 is one of the best moves you can make when you’re ready for more advanced training. Power incline adds challenge at the touch of a… [more]

Diamondback Fitness 510Ic Indoor Cycle Trainer
Diamondback Fitness 510Ic Indoor Cycle Trainer
$699.00
$799.00

About the Diamondback Fitness 510Ic Indoor Cycle Trainer The cycling legacy of Diamondback Fitness brings you the award winning 510Ic stationary… [more]

Horizon Fitness Comfort R Recumbent Bike
Horizon Fitness Comfort R Recumbent Bike
$719.99
$999.00

The Horizon Comfort R is the exercise bike that anyone can ride. The fully adjustable saddle and ergonomic grips mean that you’ll get a smooth and… [more]

Bowflex Blaze
Bowflex Blaze
$799.00
$1,099.00

The Bowflex Blaze Home Gym with Power Rod Technology is a serious piece of fitness equipment. If you're searching for a way to look and feel better,… [more]

Horizon Fitness Elite E9 Elliptical
Horizon Fitness Elite E9 Elliptical
$1,599.00
$2,399.00

Product Description When you want both advanced training features and truly innovative entertainment, the Elite E9 is the perfect elliptical for you.… [more]

AFG 2.0 AS Home Gym
AFG 2.0 AS Home Gym
$1,799.00
$2,499.00

AFG (Horizon) has designed a very versatile pulley system that lets you work every major muscle group in a variety of ways. The seat and seat back is… [more]

Horizon Fitness Elite U7 Upright Bike
Horizon Fitness Elite U7 Upright Bike
$829.99
$1,199.00

Product Description The Elite U7 upright exercise bike lets you ride hard and smart. The heavy-duty frame ensures a stable workout at any speed and… [more]

Horizon Fitness Elite T9 Treadmill
Horizon Fitness Elite T9 Treadmill
$1,899.00
$2,499.00

Product Description When you’re ready for high speeds and tough workouts, you’re ready for the Elite T9. You’ll quickly find your rhythm with our… [more]

Star Trac S-TRx Treadmill
Star Trac S-TRx Treadmill
$3,999.00
$6,595.00

The S Series Treadmills deliver on all of the quality you expect from Star Trac with features and a sleek design that set it apart from the… [more]

Teeter EP-960 Inverstion Table
Teeter EP-960 Inverstion Table
$399.00
$549.00

Teeter’s ComforTrak Series Inversion Tables enhance the user experience to achieve the ultimate in joint and back pain relief through precision… [more]

1710 8th Street South, Wisconsin Rapids, WI 54494
Phone: (715)423-5520   |   Fax: (715)421-2955    |   Store Hours: Mon.-Fri. 9am-8pm, Sat. 9am-5pm