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Store Hours: Mon.-Fri. 9am-8pm, Sat. 9am-5pm

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We Carry Electra Bicycles

We carry Electra bicycles.

Get A New Giant This Spring!

Get on a Giant bicycle and spring into bike season in style!

The weather's getting nicer. Enjoy it by leaping into cycling season on one of our great new Giant bicycles!

Affordable, Professionally Assembled Bicycles And More!

There's nothing like a fun bicycle ride to make your day!
If you're looking for a new bicycle, you're in the right place. Our store is full of affordable bikes and every one is professionally assembled, ready to ride and guaranteed. Browse our online selection here and swing by our store for a test ride!
See our cycling clothing and accessories! See our bicycles! Learn more about our bicycle repairs!
There are certain niceties that make cycling even more fun, like a helmet, an easy-to-use tire pump and a bottle for staying hydrated. Come see our sweet selection and enjoy your ride even more!
Whether you want to cruise along scenic bike paths, ride to work or pedal for fun and fitness, we've got a wide selection of affordable bicycles and we'll help you find the perfect one! All our bicycles are assembled by professional mechanics and we're here to help with any adjustments you need. Already have a bike? Check out all the services we offer!

Get There By Bike!

The Best From Trek And Bontrager!

We've got the best bicycles, helmets and accessories from Trek and Bontrager!
We proudly offer the ultimate selection of Trek and Bontrager products, plus purchasing options too. Dive into our catalog to conveniently shop for the best from the world's top brands. Below are a few of our most requested bicycles, accessories and services.
See our cycling clothing and accessories! See our bicycles! Learn more about our bicycle repairs!
Cycling is more fun with the right gear. Be sure you're riding on quality tires, wear a comfortable, safe helmet, and carry tasty energy food and drink on your rides!
Whether you enjoy off-road adventures, the freedom of the open road or simply cruising around the neighborhood, we've got the right bike for you! 
Our service department does it all. From basic tune ups, to complete overhauls, to small and large upgrades, we'll make your bicycle ride better than ever!

CycleOps Knows Fitness!

Stay healthy and happy with CycleOps indoor trainers!
Many fitness centers depend on CycleOps indoor trainers, rollers and exercise bikes, and you should, too! Swing by and we'll show you all the options and you'll soon be cycling in the comfort of your own home and getting in the best shape of your life!

Giant: The Escape Experience!

Giant's versatile Escape bicycles are ideal for cruising along scenic bike paths, exploring historic neighborhoods, actually enjoying errands, and getting to work the cool and fun way. Escape to a better reality, a bicycle reality, today! Be sure to visit our shop to check out these bikes in person!

Saris Knows Bicycle Racks And Storage!

Find your adventure with Saris bicycle racks!
Sometimes finding great riding means driving, which means you need a good rack. Saris' dependable, easy-to-use roof, trunk, and hitch racks handle bikes, skis and luggage. And, we can show you the ideal racks for your vehicles, bikes and budget!

Get There With A Hollywood Rack!

Get a Hollywood car rack and go explore!
With a wide selection to fit any vehicle, Hollywood Racks has a rack for every cyclist. Whether it's a rugged trunk-mount rack, roof rack or versatile fork mount, we'll help you find the right Hollywood rack to get your adventures started!

CycleOps Indoor Trainers!

Train smarter with CycleOps technology!
To ride your best it helps to have great tools, which is why we carry CycleOps. From whisper-quiet trainers and smooth-spinning rollers, to the amazing PowerTap power meter, CycleOps provides everything needed to achieve your goals. Drop by and check out our excellent selection of CycleOps soon!

We've Got Oakley!

Put on some Oakley shades and explore the world!

Grab your helmet, your bike, your Oakley glasses and go explore! Stylish, functional and tough, they look great and protect to the max in every situation. Come by today and pick out a pair of shades from our collection of fine Oakley cycling eyewear! 

Feature Items

Horizon Fitness Elite U7 Upright Bike
Horizon Fitness Elite U7 Upright Bike
$829.99
$1,199.00

Product Description The Elite U7 upright exercise bike lets you ride hard and smart. The heavy-duty frame ensures a stable workout at any speed and… [more]

Horizon Fitness Elite E9 Elliptical
Horizon Fitness Elite E9 Elliptical
$1,599.00
$2,399.00

Product Description When you want both advanced training features and truly innovative entertainment, the Elite E9 is the perfect elliptical for you.… [more]

Bowflex Blaze
Bowflex Blaze
$799.00
$1,099.00

The Bowflex Blaze Home Gym with Power Rod Technology is a serious piece of fitness equipment. If you're searching for a way to look and feel better,… [more]

Schwinn Fitness Journey 1.5 Upright Bike
Schwinn Fitness Journey 1.5 Upright Bike
$399.00
$699.00

Product Features 29 programs (12 profile; 9 heart rate control (4 Beginner; 4 Advanced; 1 Custom); 4 custom user defined; 2 fitness tests (1… [more]

Bodyguard T-45
Bodyguard T-45
$2,999.00
$3,299.00

QUICK OVERVIEW The award-winning T-45 combines all the performance and reliability of a Bodyguard treadmill with a wide range of unique customizable… [more]

Star Trac S-TRx Treadmill
Star Trac S-TRx Treadmill
$3,999.00
$6,595.00

The S Series Treadmills deliver on all of the quality you expect from Star Trac with features and a sleek design that set it apart from the… [more]

Schwinn Fitness Journey 1.0 Upright Bike
Schwinn Fitness Journey 1.0 Upright Bike
$299.00
$499.00

Product Features 22 programs (9 profile; 8 heart rate control (4 Beginner; 4 Advanced); 2 custom user defined; 2 fitness tests (1 Beginner; 1… [more]

Stairmaster Stepmill 3
Stairmaster Stepmill 3
$2,999.00
$3,499.00

A Step Up From Treadmills! For nearly 30 years, the StairMaster StepMill has been called the toughest workout in the gym. Now you can bring that same… [more]

Horizon Fitness Adventure 3 Treadmill
Horizon Fitness Adventure 3 Treadmill
$899.00
$1,299.00

Product Description Get started in no time with a treadmill that is easy to assemble, easy to use and easy to store. You get to exercise on your… [more]

Horizon Fitness Adventure 5 Treadmill
Horizon Fitness Adventure 5 Treadmill
$1,099.00
$1,599.00

Product Description Take control over your training and your results with the Adventure 5. When you’re ready for more speed and more regular… [more]

Cygolite Streak 280
Cygolite Streak 280
$49.99

Cygolite's Streak 280 puts versatility, power and loads of light in a tiny package. With 280 lumens you'll have plenty of light for commuting and… [more]

Teeter EP-960 Inverstion Table
Teeter EP-960 Inverstion Table
$399.00
$549.00

Teeter’s ComforTrak Series Inversion Tables enhance the user experience to achieve the ultimate in joint and back pain relief through precision… [more]

Horizon Fitness Elite T7 Treadmill
Horizon Fitness Elite T7 Treadmill
$1,499.00
$1,999.00

Product Description Set your goals and then find the motivation to stay moving toward them with the Elite T7. You’ll find all the help you need to… [more]

Horizon Fitness Elite T9 Treadmill
Horizon Fitness Elite T9 Treadmill
$1,899.00
$2,499.00

Product Description When you’re ready for high speeds and tough workouts, you’re ready for the Elite T9. You’ll quickly find your rhythm with our… [more]

LifeCore 860RB Recumbent
LifeCore 860RB Recumbent
$999.00
$1,199.00

Description The 860RB Recumbent by LifeCORE Fitness is redesigned from the ground up for an optimal workout. Featuring an all sealed cartridge… [more]

 
1710 8th Street South, Wisconsin Rapids, WI 54494
Phone: (715)423-5520   |   Fax: (715)421-2955    |   Store Hours: Mon.-Fri. 9am-8pm, Sat. 9am-5pm