Location & Directions

Store Hours: Mon.-Fri. 9am-8pm, Sat. 9am-5pm

Name:
Sign-up to hear about our specials and events
Visa MasterCard American Express Discover

Giant's Escape Bicycles Are Here!

Learn more about the Giant Escape!

Is the cost and stress of driving grinding you down? It's time to Escape! Giant's versatile Escape bicycles are ideal for cruising along scenic bike paths, exploring historic neighborhoods, actually enjoying errands, and getting to work the cool and fun way. Escape to a better reality, a bicycle reality, today!

Get There By Bike!

The Best From Trek And Bontrager!

We've got the best bicycles, helmets and accessories from Trek and Bontrager!
We proudly offer the ultimate selection of Trek and Bontrager products, plus purchasing options too. Dive into our catalog to conveniently shop for the best from the world's top brands. Below are a few of our most requested bicycles, accessories and services.
See our cycling clothing and accessories! See our bicycles! Learn more about our bicycle repairs!
Cycling is more fun with the right gear. Be sure you're riding on quality tires, wear a comfortable, safe helmet, and carry tasty energy food and drink on your rides!
Whether you enjoy off-road adventures, the freedom of the open road or simply cruising around the neighborhood, we've got the right bike for you! 
Our service department does it all. From basic tune ups, to complete overhauls, to small and large upgrades, we'll make your bicycle ride better than ever!

CycleOps Knows Fitness!

Stay healthy and happy with CycleOps indoor trainers!
Many fitness centers depend on CycleOps indoor trainers, rollers and exercise bikes, and you should, too! Swing by and we'll show you all the options and you'll soon be cycling in the comfort of your own home and getting in the best shape of your life!

The Giant Glory!

Saris Knows Bicycle Racks And Storage!

Find your adventure with Saris bicycle racks!
Sometimes finding great riding means driving, which means you need a good rack. Saris' dependable, easy-to-use roof, trunk, and hitch racks handle bikes, skis and luggage. And, we can show you the ideal racks for your vehicles, bikes and budget!

CycleOps Indoor Trainers!

Train smarter with CycleOps technology!
To ride your best it helps to have great tools, which is why we carry CycleOps. From whisper-quiet trainers and smooth-spinning rollers, to the amazing PowerTap power meter, CycleOps provides everything needed to achieve your goals. Drop by and check out our excellent selection of CycleOps soon!

We've Got Oakley!

Put on some Oakley shades and explore the world!

Grab your helmet, your bike, your Oakley glasses and go explore! Stylish, functional and tough, they look great and protect to the max in every situation. Come by today and pick out a pair of shades from our collection of fine Oakley cycling eyewear! 

Feature Items

AFG 2.0 AS Home Gym
AFG 2.0 AS Home Gym
$1,699.00
$2,499.00

AFG (Horizon) has designed a very versatile pulley system that lets you work every major muscle group in a variety of ways. The seat and seat back is… [more]

Bowflex Blaze
Bowflex Blaze
$799.00
$1,099.00

The Bowflex Blaze Home Gym with Power Rod Technology is a serious piece of fitness equipment. If you're searching for a way to look and feel better,… [more]

Teeter EP-550 Inversion Table
Teeter EP-550 Inversion Table
$329.00
$459.00

Teeter’s EP-550 Inversion Table provides a safe, sturdy, and relaxing way to relieve back pain through natural decompression. Durably constructed and… [more]

AFG 5.1 AT Treadmill
AFG 5.1 AT Treadmill
$1,499.00
$2,199.00

Build endurance and burn fat in the comfort, convenience and safety of your own home on AFG's 5.1 AT Treadmill. As you explore speeds up to 12 mph… [more]

AFG 2.0 AR Recumbent Exercise Bicycle
AFG 2.0 AR Recumbent Exercise Bicycle
$599.00
$799.00
Product Rating
 
5.0 stars
 (1 Review)

Pedal your way to weight loss, increased energy and aerobic fitness with AFG’s 2.0 AR Recumbent Bicycle. You’ll appreciate the super-comfortable… [more]

AFG 3.1 AT Treadmill
AFG 3.1 AT Treadmill
$1,099.00
$1,499.00

AFG's 3.1 AT Treadmill fits easily into your home while your daily workouts fit easily into your schedule. As you explore speeds up to 12 mph and… [more]

Ignite 2860 Elliptical Trainer
Ignite 2860 Elliptical Trainer
$699.00
$1,395.00

Get a low impact, high calorie burning workout whenever and wherever you want it with the Ignite 2860 Elliptical Trainer. With its self generating… [more]

ST Fitness 8920 Treadmill
ST Fitness 8920 Treadmill
$1,799.00
$2,795.00

Features: Large 20" x 60" running surface for a comfortable walk, run or jog Fingertip control of speed and incline allow for active workout… [more]

Pacemaster Gold Elite Fold-Up VR Treadmill
Pacemaster Gold Elite Fold-Up VR Treadmill
$2,649.00
$2,849.00

When you step on PaceMaster’s Gold Elite Fold-UP VR Treadmill, you may not realize this amazingly well-built machine easily folds for convenient… [more]

Pacemaster Platinum Pro VR Treadmill
Pacemaster Platinum Pro VR Treadmill
$2,499.00
$2,699.00

PaceMaster’s Platinum Pro VR Treadmill welcomes you to running in the great indoors! Built on their proven, heavy-duty Premiere Series platform, this… [more]

Star Trac S-TRx Treadmill
Star Trac S-TRx Treadmill
$3,999.00
$6,595.00

The S Series Treadmills deliver on all of the quality you expect from Star Trac with features and a sleek design that set it apart from the… [more]

 
1710 8th Street South, Wisconsin Rapids, WI 54494
Phone: (715)423-5520   |   Fax: (715)421-2955    |   Store Hours: Mon.-Fri. 9am-8pm, Sat. 9am-5pm