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Store Hours: Mon.-Fri. 9am-8pm, Sat. 9am-5pm

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We Carry Electra Bicycles

We carry Electra bicycles.

Get A New Giant This Spring!

Get on a Giant bicycle and spring into bike season in style!

The weather's getting nicer. Enjoy it by leaping into cycling season on one of our great new Giant bicycles!

Affordable, Professionally Assembled Bicycles And More!

There's nothing like a fun bicycle ride to make your day!
If you're looking for a new bicycle, you're in the right place. Our store is full of affordable bikes and every one is professionally assembled, ready to ride and guaranteed. Browse our online selection here and swing by our store for a test ride!
See our cycling clothing and accessories! See our bicycles! Learn more about our bicycle repairs!
There are certain niceties that make cycling even more fun, like a helmet, an easy-to-use tire pump and a bottle for staying hydrated. Come see our sweet selection and enjoy your ride even more!
Whether you want to cruise along scenic bike paths, ride to work or pedal for fun and fitness, we've got a wide selection of affordable bicycles and we'll help you find the perfect one! All our bicycles are assembled by professional mechanics and we're here to help with any adjustments you need. Already have a bike? Check out all the services we offer!

Get There By Bike!

The Best From Trek And Bontrager!

We've got the best bicycles, helmets and accessories from Trek and Bontrager!
We proudly offer the ultimate selection of Trek and Bontrager products, plus purchasing options too. Dive into our catalog to conveniently shop for the best from the world's top brands. Below are a few of our most requested bicycles, accessories and services.
See our cycling clothing and accessories! See our bicycles! Learn more about our bicycle repairs!
Cycling is more fun with the right gear. Be sure you're riding on quality tires, wear a comfortable, safe helmet, and carry tasty energy food and drink on your rides!
Whether you enjoy off-road adventures, the freedom of the open road or simply cruising around the neighborhood, we've got the right bike for you! 
Our service department does it all. From basic tune ups, to complete overhauls, to small and large upgrades, we'll make your bicycle ride better than ever!

CycleOps Knows Fitness!

Stay healthy and happy with CycleOps indoor trainers!
Many fitness centers depend on CycleOps indoor trainers, rollers and exercise bikes, and you should, too! Swing by and we'll show you all the options and you'll soon be cycling in the comfort of your own home and getting in the best shape of your life!

Giant: The Escape Experience!

Giant's versatile Escape bicycles are ideal for cruising along scenic bike paths, exploring historic neighborhoods, actually enjoying errands, and getting to work the cool and fun way. Escape to a better reality, a bicycle reality, today! Be sure to visit our shop to check out these bikes in person!

Saris Knows Bicycle Racks And Storage!

Find your adventure with Saris bicycle racks!
Sometimes finding great riding means driving, which means you need a good rack. Saris' dependable, easy-to-use roof, trunk, and hitch racks handle bikes, skis and luggage. And, we can show you the ideal racks for your vehicles, bikes and budget!

Get There With A Hollywood Rack!

Get a Hollywood car rack and go explore!
With a wide selection to fit any vehicle, Hollywood Racks has a rack for every cyclist. Whether it's a rugged trunk-mount rack, roof rack or versatile fork mount, we'll help you find the right Hollywood rack to get your adventures started!

CycleOps Indoor Trainers!

Train smarter with CycleOps technology!
To ride your best it helps to have great tools, which is why we carry CycleOps. From whisper-quiet trainers and smooth-spinning rollers, to the amazing PowerTap power meter, CycleOps provides everything needed to achieve your goals. Drop by and check out our excellent selection of CycleOps soon!

We've Got Oakley!

Put on some Oakley shades and explore the world!

Grab your helmet, your bike, your Oakley glasses and go explore! Stylish, functional and tough, they look great and protect to the max in every situation. Come by today and pick out a pair of shades from our collection of fine Oakley cycling eyewear! 

Feature Items

Horizon Fitness Elite U7 Upright Bike
Horizon Fitness Elite U7 Upright Bike
$799.00
$1,199.00

Product Description The Elite U7 upright exercise bike lets you ride hard and smart. The heavy-duty frame ensures a stable workout at any speed and… [more]

Star Trac S-TRx Treadmill
Star Trac S-TRx Treadmill
$3,999.00
$6,595.00

The S Series Treadmills deliver on all of the quality you expect from Star Trac with features and a sleek design that set it apart from the… [more]

Horizon Fitness Elite R7 Recumbent Bike
Horizon Fitness Elite R7 Recumbent Bike
$999.00
$1,399.00

Product Description When you’re looking for a low-impact yet high-performance workout, the Elite R7 recumbent bike is a perfect choice. It is easy to… [more]

Horizon Fitness Elite E7 Elliptical
Horizon Fitness Elite E7 Elliptical
$1,499.00
$2,099.00

The Elite E7 is one of the best moves you can make when you’re ready for more advanced training. Power incline adds challenge at the touch of a… [more]

Horizon Fitness Elite E9 Elliptical
Horizon Fitness Elite E9 Elliptical
$1,799.00
$2,399.00

Product Description When you want both advanced training features and truly innovative entertainment, the Elite E9 is the perfect elliptical for you.… [more]

Schwinn Fitness Journey 4.0 Elliptical
Schwinn Fitness Journey 4.0 Elliptical
$599.00
$999.00

Product Features 22 programs (9 profile; 8 heart rate control (4 Beginner; 4 Advanced); 2 custom user defined; 2 fitness tests (1 Beginner; 1… [more]

Horizon Fitness Evolve 3 Elliptical
Horizon Fitness Evolve 3 Elliptical
$1,199.00
$1,599.00

Product Description Your workout should work with your life. That’s the idea behind the Evolve 3. Simple assembly, one-step folding, a compact… [more]

Schwinn Fitness Journey 4.5 Elliptical
Schwinn Fitness Journey 4.5 Elliptical
$799.00
$1,299.00

Product Features 29 programs (12 profile; 9 heart rate control (4 Beginner; 4 Advanced; 1 Custom); 4 custom user defined; 2 fitness tests (1… [more]

Schwinn Fitness Journey 1.0 Upright Bike
Schwinn Fitness Journey 1.0 Upright Bike
$299.00
$499.00

Product Features 22 programs (9 profile; 8 heart rate control (4 Beginner; 4 Advanced); 2 custom user defined; 2 fitness tests (1 Beginner; 1… [more]

Schwinn Fitness Journey 1.5 Upright Bike
Schwinn Fitness Journey 1.5 Upright Bike
$399.00
$699.00

Product Features 29 programs (12 profile; 9 heart rate control (4 Beginner; 4 Advanced; 1 Custom); 4 custom user defined; 2 fitness tests (1… [more]

Horizon Fitness Evolve 5 Elliptical
Horizon Fitness Evolve 5 Elliptical
$1,399.00
$1,799.00

Product Description Take the next step with the Evolve 5. When you’re ready to get more serious with your training, the heavy flywheel, expansive… [more]

Cygolite Streak 280
Cygolite Streak 280
$49.99

Cygolite's Streak 280 puts versatility, power and loads of light in a tiny package. With 280 lumens you'll have plenty of light for commuting and… [more]

Diamondback Fitness 510Ic Indoor Cycle Trainer
Diamondback Fitness 510Ic Indoor Cycle Trainer
$699.00
$799.00

About the Diamondback Fitness 510Ic Indoor Cycle Trainer The cycling legacy of Diamondback Fitness brings you the award winning 510Ic stationary… [more]

Horizon Fitness Comfort R Recumbent Bike
Horizon Fitness Comfort R Recumbent Bike
$699.00
$899.00

The Horizon Comfort R is the exercise bike that anyone can ride. The fully adjustable saddle and ergonomic grips mean that you’ll get a smooth and… [more]

Horizon Fitness Elite T9 Treadmill
Horizon Fitness Elite T9 Treadmill
$1,899.00
$2,499.00

Product Description When you’re ready for high speeds and tough workouts, you’re ready for the Elite T9. You’ll quickly find your rhythm with our… [more]

 
1710 8th Street South, Wisconsin Rapids, WI 54494
Phone: (715)423-5520   |   Fax: (715)421-2955    |   Store Hours: Mon.-Fri. 9am-8pm, Sat. 9am-5pm