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Store Hours: Mon.-Fri. 9am-8pm, Sat. 9am-5pm

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Ride Trek Bikes!

Affordable, Professionally Assembled Bicycles And More!

There's nothing like a fun bicycle ride to make your day!
If you're looking for a new bicycle, you're in the right place. Our store is full of affordable bikes and every one is professionally assembled, ready to ride and guaranteed. Browse our online selection here and swing by our store for a test ride!
See our cycling clothing and accessories! See our bicycles! Learn more about our bicycle repairs!
There are certain niceties that make cycling even more fun, like a helmet, an easy-to-use tire pump and a bottle for staying hydrated. Come see our sweet selection and enjoy your ride even more!
Whether you want to cruise along scenic bike paths, ride to work or pedal for fun and fitness, we've got a wide selection of affordable bicycles and we'll help you find the perfect one! All our bicycles are assembled by professional mechanics and we're here to help with any adjustments you need. Already have a bike? Check out all the services we offer!

Get There By Bike!

The Best From Trek And Bontrager!

We've got the best bicycles, helmets and accessories from Trek and Bontrager!
We proudly offer the ultimate selection of Trek and Bontrager products, plus purchasing options too. Dive into our catalog to conveniently shop for the best from the world's top brands. Below are a few of our most requested bicycles, accessories and services.
See our cycling clothing and accessories! See our bicycles! Learn more about our bicycle repairs!
Cycling is more fun with the right gear. Be sure you're riding on quality tires, wear a comfortable, safe helmet, and carry tasty energy food and drink on your rides!
Whether you enjoy off-road adventures, the freedom of the open road or simply cruising around the neighborhood, we've got the right bike for you! 
Our service department does it all. From basic tune ups, to complete overhauls, to small and large upgrades, we'll make your bicycle ride better than ever!

CycleOps Knows Fitness!

Stay healthy and happy with CycleOps indoor trainers!
Many fitness centers depend on CycleOps indoor trainers, rollers and exercise bikes, and you should, too! Swing by and we'll show you all the options and you'll soon be cycling in the comfort of your own home and getting in the best shape of your life!

The Giant Glory!

Saris Knows Bicycle Racks And Storage!

Find your adventure with Saris bicycle racks!
Sometimes finding great riding means driving, which means you need a good rack. Saris' dependable, easy-to-use roof, trunk, and hitch racks handle bikes, skis and luggage. And, we can show you the ideal racks for your vehicles, bikes and budget!

Get There With A Hollywood Rack!

Get a Hollywood car rack and go explore!
With a wide selection to fit any vehicle, Hollywood Racks has a rack for every cyclist. Whether it's a rugged trunk-mount rack, roof rack or versatile fork mount, we'll help you find the right Hollywood rack to get your adventures started!

CycleOps Indoor Trainers!

Train smarter with CycleOps technology!
To ride your best it helps to have great tools, which is why we carry CycleOps. From whisper-quiet trainers and smooth-spinning rollers, to the amazing PowerTap power meter, CycleOps provides everything needed to achieve your goals. Drop by and check out our excellent selection of CycleOps soon!

We've Got Oakley!

Put on some Oakley shades and explore the world!

Grab your helmet, your bike, your Oakley glasses and go explore! Stylish, functional and tough, they look great and protect to the max in every situation. Come by today and pick out a pair of shades from our collection of fine Oakley cycling eyewear! 

Feature Items

Schwinn Fitness Journey 4.5 Elliptical
Schwinn Fitness Journey 4.5 Elliptical
$799.00
$1,299.00

Product Features 29 programs (12 profile; 9 heart rate control (4 Beginner; 4 Advanced; 1 Custom); 4 custom user defined; 2 fitness tests (1… [more]

Stairmaster Stepmill 3
Stairmaster Stepmill 3
$2,999.00
$3,499.00

A Step Up From Treadmills! For nearly 30 years, the StairMaster StepMill has been called the toughest workout in the gym. Now you can bring that same… [more]

Bowflex Blaze
Bowflex Blaze
$799.00
$1,099.00

The Bowflex Blaze Home Gym with Power Rod Technology is a serious piece of fitness equipment. If you're searching for a way to look and feel better,… [more]

Teeter EP-960 Inverstion Table
Teeter EP-960 Inverstion Table
$399.00
$549.00

Teeter’s ComforTrak Series Inversion Tables enhance the user experience to achieve the ultimate in joint and back pain relief through precision… [more]

AFG 2.0 AS Home Gym
AFG 2.0 AS Home Gym
$1,799.00
$2,499.00

AFG (Horizon) has designed a very versatile pulley system that lets you work every major muscle group in a variety of ways. The seat and seat back is… [more]

Diamondback Fitness 510Ic Indoor Cycle Trainer
Diamondback Fitness 510Ic Indoor Cycle Trainer
$699.00
$799.00

About the Diamondback Fitness 510Ic Indoor Cycle Trainer The cycling legacy of Diamondback Fitness brings you the award winning 510Ic stationary… [more]

Schwinn Fitness Journey 1.0 Upright Bike
Schwinn Fitness Journey 1.0 Upright Bike
$299.00
$499.00

Product Features 22 programs (9 profile; 8 heart rate control (4 Beginner; 4 Advanced); 2 custom user defined; 2 fitness tests (1 Beginner; 1… [more]

HCI LifeStep
HCI LifeStep
$2,699.00
$2,999.00

The NEW LifeStep – Recumbent Linear Cross Trainer was proudly designed & developed in the USA to help a diverse range of people meet their personal… [more]

Bodyguard T280P Ortho Treadmill
Bodyguard T280P Ortho Treadmill
$3,499.00
$3,999.00

The Bodyguard T280P Ortho Treadmill. A wider, sturdier treadmill designed for more advanced exercisers looking for a balance of great feel, premium… [more]

Star Trac S-TRx Treadmill
Star Trac S-TRx Treadmill
$3,999.00
$6,595.00

The S Series Treadmills deliver on all of the quality you expect from Star Trac with features and a sleek design that set it apart from the… [more]

Bodyguard T260P Treadmill
Bodyguard T260P Treadmill
$2,699.00
$2,899.00

The Bodyguard T260P Treadmill. The first of our 'imagine compatible' treadmills that partners state-of-the-art programming with a proven drive system… [more]

HCI PhysioStep MDX
HCI PhysioStep MDX
$2,699.00
$3,199.00

The PhysioStep MDX gives you an easy & effective low – impact total body cardio workout and combines a stable & stress free recumbent sitting… [more]

Schwinn Fitness Journey 1.5 Upright Bike
Schwinn Fitness Journey 1.5 Upright Bike
$399.00
$699.00

Product Features 29 programs (12 profile; 9 heart rate control (4 Beginner; 4 Advanced; 1 Custom); 4 custom user defined; 2 fitness tests (1… [more]

HCI PhysioStep LTD
HCI PhysioStep LTD
$2,199.00
$2,499.00

The PhysioStep LTD provides an easy & effective total body cardio workout. The recumbent sitting position combines stability with the smooth and… [more]

Schwinn Fitness Journey 2.5 Recumbent Bike
Schwinn Fitness Journey 2.5 Recumbent Bike
$499.00
$799.00

Product Features 29 programs (12 profile; 9 heart rate control (4 Beginner; 4 Advanced; 1 Custom); 4 custom user defined; 2 fitness tests (1… [more]

 
1710 8th Street South, Wisconsin Rapids, WI 54494
Phone: (715)423-5520   |   Fax: (715)421-2955    |   Store Hours: Mon.-Fri. 9am-8pm, Sat. 9am-5pm